Two of my fellow classmates—Alex Jacque and Lolo Zhang—and I created a dynamic identity to represent MICA’s fifteen graduate programs in 2015 to promote the months-long series of shows, presentations, and talks.
The logotype was set in Balto by Type Supply. The mark included fifteen interconnected dots, representing the collaborative nature of MICA’s programs and students. We wrote a custom Paper.js script to add motion to the logo for use on the website. We also created a tool for quickly exporting the logo with the dots at random positions, so that the static implementations were ever-changing.
For the promotional campaign, we designed a letterpress-printed invitation, print and digital advertisements, social media share graphics, buttons, and postcards. We also designed marquee wall vinyl graphics, wayfinding posters, the website, and a digitally fabricated a sign of the logo using Arduino, LEDs, acrylic, milled insulation foam, and pink paracord.