Marks Thomas was ready for a refreshed image to complement their new location and innovative style. Ashton Design created the original logo many years ago and saw an opportunity to modernize their already timeless mark with subtle but impactful changes. New typography and minor mark adjustments further sharpened and refined the appearance of the iconic logo. The importance was not to makeover the firm’s brand; their clients would potentially not even notice the changes but still feel a sense of revitalization. Working with local Gilah Press, a suite of business cards were produced on the letterpress, featuring both die-cut and foil-stamped elements to amp up the tactile and innovative design.
Designed at Ashton Design.
Creative Direction: Jenny Hoffman
Printer: Gilah Press