Team submission for a contest sponsored by the Bill & Melinda Gates Foundation called Records for Life. The challenge concentrated on rethinking and redesigning the global child health and immunization record. Our team was a top-tier Honorable Mention winner, coming in after the Grand Prize winner.
The team included Amanda Buck, Nate Gulledge, Sally Maier, and Yu Chen.
Designed under the mentorship of Jennifer Cole Phillips, Director, Graphic Design MFA Program, with guest advisors Islam Elsedoudi, IDEO; Doug Storey and Manish Arora, Johns Hopkins Bloomberg School of Public Health; and Lee Davis, MASD.
Read all about our process and results on my blog here.
Roadmap to Community Development
This fold-out booklet was conceived as a visual introduction to and celebration of the work of community development. It describes the people and processes involved, and aims to welcome more people to greater levels of participation. Conceptualized, written, and illustrated by Daniel Splaingard as a self-initiated thesis for his Rose Fellowship at Bickerdike in Chicago.
Client Enterprise Community Partners
Role Design, strategy, art direction, communication with printer, production design
Gina Buck I designed and coded this simple, responsive website using Bootstrap for my sister Gina, an actress in NYC. You can view the site here.
Grandma's Cookies I baked a bunch of family cookie recipes, photographed the process, and then designed and coded this fun, responsive website to share them with the world.
Museum of Craigslist
The Imaginary Museum project is a collaboration between MICA’s Curatorial Practice MFA and Graphic Design MFA.
Curation and concept for museum by Kirsten Poulsen-House. Designed under the mentorship of Ellen Lupton at MICA, GD MFA.
My role: design, strategy, copywriting
Mission of our Imaginary Museum: The Museum of Craigslist explores the values of collecting, acquiring, and networking through the universal, online platform of Craigslist. The Museum focuses on objects, their accompanying narratives, and how human interactions are transforming. Our programming and exhibitions are dedicated to amateur and academic sociologists, makers, and historians around the world.
For all exhibitions, we use the term “Listed” to indicate when it is on view. Exhibitions include objects and representations of objects on Craigslist.
In keeping with the repurposed values inherent in Craigslist, the Museum is located in an old theater space in downtown San Francisco — the city where Craigslist was founded. On occasion, some of the Museum's exhibitions will travel around the world.
Stationery Craisgslist.org is full of lists organized in columns of default text. The Museum identity reflects this while simultaneously elevating the aesthetic.
Website The museum website is placed on top of the actual Craigslist website, which fades into the background.
Exhibition: Secondhand Reflections An exhibit that reflects culture through the lens of mirrors for sale around the world on Craigslist.
Exhibition: Artful Acquisition in the Digital Age An exhibit that includes work made from items and raw materials acquired on Craigslist.
Museum Gift Shop Merchandise will be for sale near the entrance of the museum but in actuality, the entire museum is a gift shop. All items, whether photographs or actual objects, can be purchased while walking through exhibits by scanning the QR code next to it. When an item is purchased, it will stay in the museum until the exhibition closes.
Brand Campaign “Objects We Can Live Without” is an advertising campaign that presents backstories about things for sale on Craigslist. It is also one of our exhibition ideas. Can a revealed personal narrative give objects value? Can objects, unwanted by one, become art that increases in monetary value after it is displayed in our museum? This exhibit seeks to answer these questions.
Life of Julia
This interactive, illustrated infographic lets people see, in a visually compelling format, how President Obama’s and Mitt Romney’s policies could affect the life of an average, middle-class American woman. It was also parodied on The Daily Show.
Designed while working at Obama for America. Collaborated with designers Ryan Paule, Dan Carson, and Drew Roper, along with the Development and Policy Teams.
My role: ideation, design, illustation
Inspired by the podcasts 99% Invisible and Memory Palace, I created Periphery as a magazine about our built world and the invisible things that shape it. It was a lot of fun to curate the content and imagery, and then design the entire magazine.
All images and content used for educational purposes only.
Designed under the mentorship of Kim Walker at MICA, GD MFA.
Reimagining Patient Identification
MICA Social Design and the Yale Center for Engineering Innovation and Design collaborated to examine the current practices in hospital patient identification, including the ID bracelet and other approaches, to identify causes of wrong procedures. In cooperation with the nurses and doctors at the Yale and Johns Hopkins Schools of Medicine, MICA and CEID faculty and students facilitated a process of research, prototyping and testing to identify opportunities to improve the system of patient identification.
The following presentation was designed by Nour Tabet, with research and work included by entire team: Amanda Buck, Nour Tabet, and Vincent Purcell from MICA; Aaron Lewis, Maggie Yellen, and Geoffrey Litt from Yale. The research and prototypes were realized under the mentorship of Mike Weikert, Lee Davis, Ellen Su, and Joseph Zinter.
My role: Contributed research, ideation, and design throughout semester. Concept and design lead for app prototype.
For the Alter Ego project, we were tasked with developing a persona that amplifies, undermines, or rediscovers an element of who we are, and then produce design work in that role. I created photographs, a book, writings, posters for the exhibition, and embroidered scout patches.
My persona is Walker, a Seeker: Urban Scout in Baltimore, Maryland. She explores and seeks the vernacular, structure, and texture of cities. Walker accomplishes this by wandering, walking, and biking through the urban fabric—always documenting her findings along the way. Her documentation process includes drawing, photographing, writing, and collecting objects found in the city, which are then grouped and analyzed for patterns and insights.
Designed under the mentorship of Jennifer Cole Phillips and Silas Monro at MICA, GD MFA.
Working with letterpress is an important part of my art practice. It complements and extends my independent design work. It provides the opportunity to step away from the computer, work with my hands, and explore new ideas and printing methods. Every time I print, I learn something new. So I am always looking for excuses to press ink into paper!
Notebook cover design inspired by classic Globe Posters from the Globe Collection and Press at MICA. I designed and printed these for Globe to sell at MICA's annual Holiday Art Market. Notebook pads are made with repurposed scrap paper, and cover paper is chip board.
A choose-your-own-recipe adventure for Gumbo! This classic New Orleans’ dish is a great example of the mixture of cultures in the historic city. The poster itself illustrates the possibilities, as well as the limits, of letterpress printing. Printed in a 40-poster-series at Studio 150 (now The Southern Letterpress) in Alabama using 7 colors and 10 print runs. It was printed on Crane’s Lettra Letterpress paper, using hand-cut polymer, hand-set metal type, wood type, and photo polymer.
A participatory letterpress poster in which I asked 27 designers to draw selected words from the Preamble of the United States Constitution. These drawing styles are as eclectic and diverse as the people of this country. Printed in a 50-poster series at Evanston Print & Paper in Chicago, IL in 7 print runs on Crane’s Lettra Letterpress paper.
Featuring classic metal type, this poster shows a list of fruits and vegetables rendered in the colors nature made them. Printed in a 40-poster series at Studio 150 (now The Southern Letterpress) in Alabama using 8 colors on Crane’s Lettra Letterpress paper.
Created to inspire the country to re-elect our President, Barack Obama. Printed in a 45-poster series at Evanston Print & Paper in Evanston, IL, in 3 print runs on 12" x 18" ultra-thick chip board.
Client: The Atlantic
Art Direction: Jason Treat
"How the Recession Changed Us", printed in The Atlantic January 2011 issue, illustrates the many disruptions in national life during the Great Recession.
Polar Meltdown An information graphics panel about melting polar ice and its effects on the East and Gulf Coasts of the United States.
Client: The Wall Street Journal
Art Direction: Christian Drury & Ryan Sager
“In their new book, “Spousonomics: Using Economics to Master Love, Marriage and Dirty Dishes” (Random House, 2011), authors Paula Szuchman of The Wall Street Journal and Jenny Anderson of the New York Times argue that economic principles can serve as a guide to a happy marriage. Pictured here are some results from what the authors call their 'Exhaustive, Groundbreaking and Very Expensive Marriage Survey,' conducted nationwide, with a sample of more than 1,100 married participants.” – The Wall Street Journal
Obama for America
In 2012, I worked on the design team for President Obama's re-election campaign. It was incredible to be a part of such an amazing organization and to experience the political world firsthand during an election season.
Personal highlights from the campaign include seeing our work in field offices, at the DNC, and in LGBT Pride parades; meeting inspiring volunteers across the country while canvassing in Iowa, Wisconsin, and Ohio; seeing “The Life of Julia” in a segment on The Daily Show; meeting and working with the most talented, smart, and creative people; shaking the hand of the First Lady; the moment we found out we won the election; witnessing this speech; and shaking the hand of AND hugging the President of the United States of America!
After the campaign, I worked with the Presidential Inaugural Committee and then for OFA's rebirth as Organizing for Action.
Besides the work on this page, check out the many social media share graphics I worked on during the campaign. Over on the blog here.
Role: Senior Designer. I made print pieces, websites, posters, placards, infographics, share graphics, logos, and illustrations.
African Americans for Obama Handout Art Direction: Carly Pearlman; Designed with Zach Stubenvoll
This piece was intended to persuade, inform, and inspire African American voters in Ohio.
LGBT Accomplishments Handout Art Direction: Carly Pearlman
This fold-out booklet explains accomplishments made for the LGBT community during President Obama's first term. It was handed out at Pride parades across the country during the campaign for re-election.
Democratic National Convention Placards Art Direction: Carly Pearlman and Josh Higgins; Photos by Christopher Dilts and Scout Tufankjian
Voter Registration Placards Art Direction: Carly Pearlman Designed in collaboration with Kate Holloway
These 11 x 17 posters were designed to assist people in encouraging their friends and family to get to the polls.
Obama Campaign Infographics Art Direction: Josh Higgins & Carly Pearlman; Most designed with Ryan Paule
Various web graphics, all of which were created collaboratively, designed for use on barackobama.com and social media during President Obama's re-election campaign.
LGBT Progress Art Direction: Josh Higgins
Interactive timeline of accomplishments for the LGBT community during President Obama's first term.
African Americans for Obama Art Direction: Josh Higgins
The online home for African Americans for Obama to organize, learn about issues, take action, and shop for Obama-branded merchandise.
In March 2009, I was among a group of young graphic designers from all over the country that gathered in Belfast, Maine for a 2-week session of Project M. We wanted to offer a way to unite people within the community, and our chosen vehicle was free pie. On 3/14/09 (Pi Day), we hosted the very first Free Pie Day. It was founded on the idea that simple things, such as pie, can bring people together and spread joy. This inaugural event was so successful that it led to several other Free Pie Events around the country, and ultimately, a permanent pie shop and community space in Greensboro, Alabama, called PieLab.
This idea first manifested as a small pop-up pie experiment, which was possible through the guidance and technical support of a local non-profit housing resource center, HERO. After securing grant funding and raising money through Kickstarter, we purchased and renovated a building on Main Street. The space evolved into a full-service pie shop, community space, plus design collective on Main Street. While PieLab operated day-to-day as a cafe and bakery, we also developed a job-training program in hospitality and small business principles for local youth, provided design services for local businesses, planned and facilitated small business workshops for local entrepreneurs, and held an array of community events.
Today, PieLab continues to thrive as a bustling cafe and lunch spot, and is still operated by HERO.
PieLab was a collaborative project, built by many, including John Bielenberg, Archie Lee Coates IV, Megan Deal, Pam Door, Breanne Kostyk, Jeff Franklin, Brian W. Jones, Dan Gavin, Haik Avanian, Robin Mooty, and Ryan LeCluyse, among others.
PieLab was nominated for a James Beard Award in 2010 and has been featured in the New York Times, Southern Living, KCRW's Good Food podcast, Fast Company, and ID Magazine.
Role, 2009–2010 Designer, Co-founder, Baker, and Event Planner/Facilitator
Free Pie Movement reaches Columbus, OH.
PieLab Cookbook: The Dollop Report Role: Community Bake-Off planning, recipe gathering, design
Printed by Scout Books Photos by Taryn Cowart
Fold-out booklet designed in collaboration with Megan Deal.
Merchandise designed in collaboration with other PieLab designers.
Pecans! Pecans! is a small business the designers at PieLab co-founded in conjunction with the YouthBuild program. Made possible by the Design Ignites Change Grant, our goal was to teach the principles of small business while using a plentiful local resource, pecans. Designers at PieLab helped the students acquire the skills they needed to formulate a business plan, develop pecan products, brand and market those products, and successfully sell them to delighted customers in Hale County and around the country. The project has evolved and changed over the years, but it continues to thrive as a sustainable small business that operates out of PieLab to provide internship opportunities for students in the HERO Youth program.
The original identity and packaging, which I designed with Robin Mooty, incorporated the YouthBuild students' drawings as well as a leather bracelet made by a local leathersmith.
Logos & Wordmarks
Museum of Craigslist Craisgslist.org is full of lists organized in columns of default text. The Museum identity reflects this while simultaneously elevating the aesthetic.
Made in Opa-Locka A project by architects Bonner & Stayner that transforms Miami’s most notorious neighborhood, The Triangle, into a vibrant collection of small businesses and civic spaces. They work with artists and residents to design and start small businesses centered around arts, technology, and community services.
Black Belt Bamboost Designed with the Black Belt Bamboost Design & Marketing Communication Team. Black Belt Bamboost is a community-driven, educational nonprofit. Their goal is to use a community bamboo garden in Northport, Alabama to boost awareness of the Black Belt region's suitability for large-scale bamboo cultivation and development of associated industries.
Eating Alabama I worked with filmmaker Andrew Grace to create this wordmark for his film Eating Alabama, which is a story about why food matters.
Mockingbird Farm Mockingbird Farm is a start-up family farm that plants and sells seasonal fruits and vegetables in Uniontown, AL. I worked with them to design a logo in color and grayscale, as well as business cards, and an alternate logo for use as a rubber stamp.
National Day of Service Seal created for the 2013 National Day of Service, an event commemorating MLK Day during the Presidential Inauguration.